Why Jaws and Barbie were such blockbusters
"She’s Barbie. He’s just Jaws. "The summer of 2023 was the summer of Barbie. Everywhere you looked there was marketing — posters, ads, trailers. There were Barbie cafe’s, Barbie progressive commercials, everyone was wearing pink! It was a delightful wave of cinematic energy. "But it was also completely overwhelming. At times it felt inescapable. "Barbie’s marketing felt different. And in some ways it was — but it owes a lot to the blockbusters that came before."
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Why Jaws and Barbie were such blockbusters 2023
Vox Media Studios
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